Magento is declared the Leader for Digital Commerce in Gartner’s Magic Quadrant
Gartner has released their Magic Quadrant in which they discussed about Adobe as a Leader offering digital Commerce; they also mentioned different tools and company in their report. Gartner’s view of the digital commerce market is focused on transformational technologies and approaches delivering on the future needs of sellers and their customers.
1. Magento
Commerce is the leading provider of cloud commerce innovation to merchants and brands across B2C and B2B sectors, with more than $155 billion of gross market volume transacted annually on the platform. In addition to its flagship digital commerce platform, Magento Commerce offers a powerful portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento Commerce is the #1 provider of Internet Retailer Top 1000, B2B 300 and Top 500 Guides for Europe and Latin America. Magento Commerce is supported by a vast worldwide network of solutions and technology partners, an extremely active global developer community and the largest eCommerce marketplace for extensions available for download on the Magento Marketplace. More data can be found at www.magento.com.
According to Gartner, leaders execute well against their present vision and are well positioned for tomorrow. Magento Commerce believes this recognition underscores the platform's unique ability to provide customers with the performance, scalability and security they need to offer full-lifecycle of customer experience and grows sales, regardless of their size or needs.
For enterprise customers, Adobe Commerce Cloud — based on Magento’s commerce technology — is offered as part of the Adobe Experience Cloud suite of capabilities, which includes Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target and a services-based commerce integration framework (CIF).
Complete commerce solution: Magento Commerce includes a native WCM module (Page Builder) in the core commerce platform, and provides additional solutions for order management, shipping, and data and analytics
In addition, the vendor has developed integrations to Adobe’s Magento platform as well as other leading commerce technologies, indicating that customers select it for the ability to offer subscription models, international payments and merchant-of-record services rather than for core commerce functionality.
Strength
- Complete commerce solution
- Application and partner ecosystem
- Adobe acquisition
Cautions
- SaaS offerings
- B2B functionality
- Adobe-Magento integration
2. BigCommerce
BigCommerce is a Niche Player offering a multitenant SaaS platform for small-, mid- and large-size businesses. It serves B2C and B2B, and continually upgrades its B2B functionality to better serve B2B client.
Strength
- B2C commerce
- API-based partner ecosystem
- Technology flexibility
Cautions
- B2B customer management
- Sophisticated B2C functionality
- Geographic presence
3. Commercetools
Commercetools is a Visionary, having been early to market with a cloud-native, multitenant SaaS microservices-based platform. It provides two headless, API-based platforms: commercetools B2C and commercetools B2B. The B2B platform also supports B2B2C and includes selling subscriptions.
Strength
- Partner ecosystem
- Rapid development
- Customer satisfaction
Cautions
- Global presence
- Lack of vertical solutions
- Complexity
4. Digital River
Digital River is a Niche Player based on analysis of its multitenant SaaS commerce platform, Global Commerce. We have moved it from the Leaders quadrant due to multiple factors: declining enterprise-size customers, its sunsetting the B2B commerce capabilities and lack of investment in key technologies such as personalization and AI relative to vendors in the Leaders quadrant.
Strength
- End-to-end global commerce solution
- Payment risk mitigation
- Global payments
Cautions
- Market presence
- Service provider ecosystem
- Commerce technology strategy
5. Oracle
Oracle is a Leader based on it offering multiple products and modern technology. It has both on-premises (Oracle Commerce) and hybrid multitenant SaaS (Oracle Commerce Cloud) solution. Commerce Cloud feature parity: Launched in 4Q15, Oracle Commerce Cloud initially lacked feature parity with Oracle Commerce, but the vendor has made significant strides in adding functionality.
Strength
- Offering breadth
- Commerce Cloud feature parity
- API utilization
Cautions
- Commerce Cloud reference customer availability
- Product integrations
- Migration path
6. SAP
SAP is a Leader with its SAP Commerce Cloud solution (hosted on Azure), support for B2C, B2B and B2B2C, and continued growth in customers.
SAP Commerce Cloud is part of the larger SAP customer experience (CX) suite, SAP C/4HANA, which also includes Marketing Cloud, Sales Cloud, Service Cloud and Customer Data Cloud.
Strength
- Comprehensive product suite
- Commerce functionality
- Industry accelerators
Cautions
- API centricity:
- Cloud extensibility
- Digital access policy
7. Shopify
Shopify is a Challenger offering its Shopify Plus multitenant SaaS commerce platform, which targets midsize enterprises or business units within large enterprises. The company typically targets B2C organizations in retail and manufacturing, with most clients having GMV under $10 million.
Strength
- Ease of use
- TCO
- Multichannel support
Cautions
- Sophisticated functionality
- Back-end integration
- Global reach
Gartner’s inclusion criteria for this Magic Quadrant emphasized increased annual revenue and growth in the number of vendors’ customers, and took into consideration the number of production customers and vendors’ overall financial performance. Their evaluation criteria emphasized the requirements for future success and assessed vendors on their journey to the future of commerce
To read more check this link- https://www.gartner.com/doc/reprints?id=1-1OF2JJ10&ct=190823&st=sb