Digital Marketing Case Study – Uniscience Corp.
Uniscience (https://unisciencecorp.com/) is a scientific Research and Development Company that manufactures a wide range of laboratory products. The Uniscience commitment to the customers and business partners is reflected by the high-quality products and services to the industry-leading manufacturers. Headquartered in California and offices in Brazil, it believes in sole vision to be recognized as the leading company for innovation and reliable line products in the field of Biotechnology.
Uniscience offers personalized service in the process of importing and exporting products internationally, while the team is efficiently proven to help customers throughout the entire sales process.
Marketing Objective
The primary objective for the company was to generate traffic to the site, bring potential leads and rank for the primary keywords.
Challenges
Before partnering with FirstWire, UniScience attempted to improve their online presence through other digital marketing agencies. However, the results did not meet their expectations.
Some of the challenges they were facing were:
- Concluded a high bounce rate of the visitors.
- There were many factors attached to this behavior; most prominent were the user experience and site loading speed.
- The website was low on traffic, not ranking on any of the productive keywords, and hence the conversions were very less
Research and Insights
- We conducted in-depth research on UniScience competitors and what online marketing strategies were popular for their industry.
- We analyzed the product offerings, which area they are targeting and what keywords are being used in that area.
- We also determined the site’s performance and drawbacks.
Strategy and Campaign Planning
- While website optimization will make the website more searchable, social media will aid the company in building impressive brand awareness.
- The first step to building a good brand and trustworthy company was Website Optimization followed by Off Page Activities and Keyword Research and targeting.
Implementation and Analysis
The site needed a design revamp.
We revamped their website design and made the UI attractive, made it mobile responsive and easy to navigate.
For SEO, the site required an immediate need of optimization through right keyword targets, Image Alt Fixing throughout the website premises, URL Mapping and a systematically planned growth hacking strategy. For the same, we selected productive keywords for the site & optimized it for users considering the latest search engine algorithms.
Website Optimization: Hence, to optimize the website to attract potential customers, the team carefully selected productive keywords and optimized it for the users, keeping in consideration the latest search engine algorithms.
- For web optimization, the team used necessary tags like Alt Tags, Internal linking, Meta Tags, Schema Code, Heading Tag Optimization, Content Optimization, Keyword Analysis, etc.
Keyword Targeting: We also optimized the site for SEO, since it had a lot of scope of driving traffic through search. Some of the keywords we decided to initiate were Buy Fluorometer, Denovix Fluorometer, Denovix Spectrophotometer, Radwag Professional Moisture Analyzer, Morpholino Propanesulfonic Acid, Labeling Tape Rainbow Pack, Isofreeze PCR, DNA Ladders and PCR Plates.
Off-Page Activity: For off-page activities, a series of dynamic approaches were held straight. We relied on tactics like:
- Search Engine Submissions on websites like Bing.com, Activesearchresults.com, Exactseek.com, etc.
- Submitted webpages on Social Bookmarking sites like instapaper.com, pearltrees.com, mysp.ac and many more.
- Directory Submission on w3catalog.com and a1webdirectory.com
- Profile Linking through Myspace, Vimeo, Scribd, Slideshare, etc.
- Creating Classified Ads Submission on platforms like Locanto, USA Online Classifieds, AdlandPro to name just a few.
- Sitemap Submission on platforms like Bing, Active Search Result, Anoox, etc.
Results/Outcome
The site and keyword optimization helped in improving the ranking of the website on the Search Engine Result Page. This strategy successfully culminated an increase in total sales by 75% with a 90% increase in website traffic, while also reducing the bounce rate of the website as compared to the initial data, where the project wasn’t a part of us.
Continuous efforts towards Search Engine Optimization for the website not only aided in a higher ranking on SERP but also created a landmark for achieving a rise in organic sales by 280%. If organic traffic is to be segregated into different parameters, visitors who directly landed on the website grew by 57%, through search engine results by 109% as well as on the other hand, the website visitors through social channels shot up with 1429%.