Best Ecommerce Digital Marketing Strategy for Your Business

History:

Digital marketing first emerged as a word in the 1990s but then, it was a very different world. Web 1.0 was mainly static content with very little interaction and no true communities. The first banner ads began in 1993 and the first internet crawler (called Webcrawler) was produced in 1994–this was the start of search engine optimization (SEO) as we understand it.

Digital marketing includes all marketing attempts using an electronic device or the Internet. Businesses leverage digital channels such as search engines, social media, email and other websites to communicate with present and prospective clients.

How does a business define digital marketing?

Digital marketing is described by using countless digital strategies and channels to link with clients where they spend much of their time online. From the website itself to the internet branding resources of a business — digital advertising, email marketing, online brochures, and beyond — there is a spectrum of strategies that fall under the umbrella of "digital marketing."

The best digital marketers have a clear image of how each digital marketing campaign supports its overarching goals. And marketers can promote a bigger campaign through the free and paid channels at their disposal, depending on the objectives of their marketing strategy.

The 4 Ps of marketing-

• Product
• Price
• Place
• Promotion

There have been quite a few variations on marketing Ps, including the 4 Ps and 7 Ps, but for now we concentrate on the core 4 Ps of marketing–often referred to as the marketing combination. They're product, price, place, and promotion. Let's look at what each of these means and how they apply to digital.

Product-

This may be a physical product or it may be your service proposition. The key here is that something is developed that people actually want to buy. Some businesses begin with a product and then try to force that on an audience. If there is no demand for your product and no one is interested then you will not be able to create demand.

Price-

Pricing is the second P and one that can be more of a science than an art. Understanding price elasticity and competitive positioning are angles to consider – the main factor is whether you're asking for a price people are willing to pay. Of course, the ' willing to pay ' element of that has many factors behind it, such as your brand value, internet reviews, product quality and others, but there are also various tactics that can be used here.

Place-

Building your store in the incorrect location reduces footfall and eventually means fewer sales. It's even worse to have your store in the correct location but not to have the inventory in the store. Having your product in the right location in the shop, but then not displaying it correctly–so people can't discover it–is also a' place' factor.

Promotion-

Promotion is what most individuals believe when they hear the term marketing. This is often the first time people have any relationship with your brand and sometimes this can be a personal relationship, certainly in under-the-line marketing.

When it comes to digital marketing strategies, you can generate a long scroll of every accessible method or technology available today. To compete in the overly competitive digital landscape of 2019, you’ll need to focus on six specific areas.

1.SEO

SEO is the method of enhancing your website visibility, traffic so that keywords linked to your website are ranked in search engine. The more keywords you rank for — and the greater you rank — the more users you see and become familiar with your website and company.SEO aims to direct more traffic from customer of your target audience to your website. These are consumers who are actively looking for the products and services you deliver, as well as customers who are looking for a higher level of funnel content.Look at SEO as a necessity when it comes to digital marketing policies. It intercepts every member of your target audience, no matter where they are in your purchasing funnel. The reason is that almost every user starts their search for a fresh product or service with a search engine.Did you know, for example, that 80 percent of customers do their product studies online? Or that more than half of customers find a new business or product after looking for something. With SEO as one of your digital marketing strategies, this could be your company.

2.PAY-PER-CLICK ADVERTISING (PPC)

PPC is a paid type of advertising based on an auction-based scheme.

With PPC, you bid on keywords that you want your advertisements to appear for— your ad causes when a user's search query it should contain your keyword. Then these advertisements appear at the top of the search results, above organic listings. If a customer chooses to click on your advertisement, you pay for that click.For example, if you sell children's winter boots, you could bid to advertise in the keyword when a customer searches, "children's winter boots." This keyword is more transactional, which is what you want for a PPC campaign — it's paid ads, so you want a quick return on investment (ROI).PPC seeks to reach searchers with transactional queries, meaning they are prepared to purchase your products or services. They will arrive at your landing page when they click on your ad and see a call-to-action (CTA) to transform, whether by buying a product, signing up for an email newsletter, or any other action.

3.CONTENT MARKETING

In content marketing, your company focuses on reaching, engaging and linking with customers through content. This content, which can include videos, blog posts, infographics, and more, offers users with values. However, it's not sales-oriented copy — it's informational. For examples, if you operate a company selling ski and snowboard supplies, you could write an article about what a beginner needs for their first outing. You could also write articles about how to take care of a snowboard and what accessories can help enhance ski efficiency.The general objective of content marketing is to provide your target audience with useful data, boost traffic, and create conversions. From a technical point of view, content marketing also focuses on optimizing your search engine content to enhance your search results visibility.

4.EMAIL MARKETING

As a digital marketing approach, email marketing focuses on maintaining current users and acquiring fresh ones. It is an outstanding method for building brand awareness, maintaining your business top-of-mind, and promoting repeat purchases.

A key aspect of email marketing is creating and refining your campaigns as well as increasing your audience. Like content marketing, email marketing also focuses on offering useful data to customers — otherwise individuals would not remain subscribed.One of the advantages of this digital marketing strategy is that you can also segment your audience and customize your email campaigns. For example, you can develop a campaign for customers who have bought a certain product or visited a specific web page.

The primary goal of email marketing is to remain at the forefront of prospective customers and provide useful data to present customers, such as appropriate industry news, and personalized content, such as product coupons, that keeps them coming back.

5.SOCIAL MEDIA MARKETING

Social media marketing is focused on building brand awareness and growing conversions. Depending on your target audience and their platform preferences, a social media marketing campaign can feature one or more social media platforms.Social media marketing's key objective is to raise brand awareness and conversions as well as create and retain the reputation of your company. That's why social media marketing focuses on generating information and advertising content, plus interacting with consumers on multiple platforms.

6.VIDEO MARKETING

Your business increases its reach, raises its income and extends its activities via video marketing. Like content marketing, as well as email marketing, your company focuses on creating information and precious videos for its target audience.

A few types of videos for video marketing include:

• Instructional
• Announcement
• Behind the scenes
• Event
• And more

Video marketing focuses on enhancing brand awareness, conversion rates, and corporate income. It achieves these objectives by generating precious, high-quality content for users. This digital marketing approach, like optimizing voice search, also appeals to introduce customer behaviour.

These numbers are proof that when used efficiently and creatively, digital marketing can give ecommerce startups the space they need to grow in the market. In today's world, whether one is offline or online, there are a million things vying for the consumer's attention. This makes it difficult for any ecommerce company to develop in a short time on its own. Digital marketing helps a brand capture the highest slice of a consumer's attention with the purpose of increasing the brand value as well as sales. Digital is no longer the future ; it's the present. As people's buying habits develop, ecommerce space is ready for another digital revolution.

Digital is not the future anymore ; it is the present. As people's purchasing patterns evolve, ecommerce space is poised for another digital revolution.