14 Effective ways To Gain Traffic To Your Online Store
Are you wondering how to get traffic to your online store?
Entrepreneurs running e-commerce sites are facing a major challenge when it comes to raising organic traffic to their online store using SEO strategies. Initially, optimization of the search engine may seem easy, good and simple. But in fact, there are thousands of interconnecting items that need to be observed and treated to see concrete outcomes. Search engine traffic can sometimes turn out to be the ultimate reason for many e-commerce sites ' success and failure. Since it's free traffic, there wouldn't be a single business owner who doesn't want to pick up those top rankings.
Whether you've just introduced an eCommerce website or you've been around for a while, everyone could use an additional boost to increase their eCommerce traffic and eventually get clients to buy their products. But every prospective visitor is different, and there are many different methods you can reach each of them. From social media to SEO, working with influencers and more, these proven methods will drive more traffic to your online store.
1 - Build an Easy Website Exploration
Having a straightforward site exploration is essential for both achieving greater rankings in SERP (Search Engine Results Page) and improving user experience. Design your sitemap in a straightforward and easy way to follow that will please your customers and direct them where to go immediately.
Plan your product pages in order and as intuitively as possible, differentiating them into searchable and understandable parts. Doing so will help your consumers find products in a hassle-free way.
Easy to Get Started
Running an ecommerce business is much easier if you don't have to cope with physical products. You don't have to worry about:
2 - Unique Product Description for Products:
It is highly important to create distinctive product descriptions for all products. Copying & pasting manufacturer's description for each item may be simple and convenient for you or have the same sort of material for similar goods, but the best approach is to develop a completely distinctive description for each and every item on your site.
It may seem like a hell of a lot of work upfront, but redundant data can severely damage your SEO campaign. So consider having a unique description of the content for products that will definitely pay off at the end of the day.
3 - Include Videos & Images of Products:
Consumers can not touch or feel the product on their own, yet e-commerce platforms are aggressively growing. That's because of the graphic material. It is crucial how great you are showing your products to them so that excellent quality videos and product pictures from distinct perspectives are included. But also make sure that these pictures do not interfere with the charging times of the site.
4 - Internal Linking Between Relevant Page:
Strategic inner linking is an excellent marketing method for SEO. Users always prefer sites with inner value-added links. It improves a website's general search-optimized value and offers clear navigation, extended consumer meetings. You will find a better link profile and a healthy SEO by steady inner linking.
5 - Optimize Your Site Loading Time:
It's nice to have high-resolution pictures on your page, but not at the expense of maximizing your site's loading time. Having too many high-resolution pictures can slow down your site and that's really bad for SEO.
Build a "Zoom-in" function that enables customers to see a bigger image of the item they want to purchase. This will keep your site load velocity in place while still offering your customers the value they want.
6 - Support User Product Reviews:
Prompt your customers to post product reviews on each product page. Popular e-commerce sites like Amazon, Flipkart, Snapdeal, etc. fully encourage their customers to post customer feedback. Every search engine likes to see the distinctive content of quality. With an e-commerce website in hand, you have an excellent chance to create free content not from anywhere else but from your customer base. In addition, you can improve your revenues by offering customers more insight into the quality and reliability of the products you sell.
7 - Link Building Offers Great Benefits:
Building links is essential for the SEO approach. Since search engines value quality over amount, a strong connection from a highly visited and trusted site can attract and improve traffic. Which implies more leads, sales, and income for your e-commerce website. Make sure it's an appropriate website and is helpful for customers, otherwise black hat link construction can take poor reputation and Google Penalty to your website.
8 - Make it 100% Responsive Site:
Because of its complex navigation issues, making a website mobile responsive is essential for any website, especially for an e-commerce store. Give your customers a great user interface and responsive design. The provision of an interactive app draws fresh clients and enhances customer retention.
9 - Catchy Meta Descriptions That Include Keywords:
The first thing that occurs when a website appears on SERP is that the meta descriptions come as text under the hyperlink. So write convincing copies for meta descriptions of all your products and make sure you capture the attention of your consumers immediately and get them in.
10 - Match URLs to Titles:
Match each item page name of your e-commerce site to the URL and optimize keywords. Never use an automated means of page development because of its lengthy, endless sequence of numbers or alphabets.
11 - Ensure Site Safety & Security:
Hackers are around the globe stealing credit card from clients and other private data from e-commerce platforms. So to safeguard data linked to your customer's payment, make sure your site has HTTPS encryption. SSL certificate acts as an additional layer of security by encrypting sensitive data from eavesdroppers. And thus protects your site from theft, hacking, and fraudulent activities.
12 - Seasonal Products Create Maximum Attention:
Seasonal products tend to attract excellent attention as they have reduced competition for keywords. Create special seasonal category pages such as "Christmas Decor" or "Summer Fashion" to develop attention in your clients.
13 - Check for Error 404 Page:
By the moment your customer/user reach your 404 page mistake, your goodwill is already in trouble. E-commerce platforms can rapidly grow clumsy due to their increasing amount of websites. You need to conduct periodic checks and maintain that your permalinks are free of 404 mistakes.
You can do your routine checks with the assistance of Google Webmaster Tools and Screaming Frog, a website crawling tool.
14 - Optimize Your Website's Internal Search Function:
Great navigation alone is not enough to turn your prospects into potential customers. You need good internal search and, in fact, they need to be modified to reflect your e-commerce business.
If you really want your customers to shop frequently on your website, you should create and alter your inner search feature that can effectively search your website and offer your customers the best and most meaningful outcomes. By optimizing your product categories, you can optimize your inner search features to be more searchable both internally and externally.
Conclusion:
If applied instantly, the above-mentioned policies can work for you and create regular adjustments as your e-commerce company thrives. Compared to other websites, e-commerce has distinctive difficulties and hurdles linked to search engine optimization. But, with adequate procedures and SEO strategies in place, growing and standing out from the crowd will be much easier for them.
If applied instantly, the above-mentioned policies can work for you and create regular adjustments as your e-commerce company thrives. Compared to other websites, e-commerce has distinctive difficulties and hurdles linked to search engine optimization. But, with adequate procedures and SEO strategies in place, growing and standing out from the crowd will be much easier for them.